I’m a solopreneur, brand identity designer, writer and archetypal strategist, committed to helping you create a soulful, meaningful business you’ll fall – and stay – in love with.

The ‘Proper’ Bio’

Cerries Mooney wants to live in a world where more people are making a difference by creating businesses that are authentic, soulful, and purpose-driven. 

As an archetypal business strategist and brand identity designer, she’s the creator of the Primary Archetype Test – a free test inspired by Jungian theory that helps solopreneurs get clear on who they are, what their strengths are, and how to build a business and brand that is aligned and meaningful. Now taken over 40,000, the Primary Archetype Test has become a tried-and-tested resource recommended by thousands of solopreneurs.

When she’s not creating courses, blogging or designing for her clients, you can find her riding her horse Billy (or standing on the muck heap, with straw in her hair).

Find out more about Cerries and her work at www.cerriesmooney.com.

But really…

Cerries is on a MISSION.

Yep, yes I am.

I’m on a mission to abolish cookie-cutter businesses.

I know first hand what happens when you try to build a business around the needs and wants of others (or, more specifically, what you ‘think’ others want and need) – and I can tell you from experience – it is NOT pretty.

Back in 2013, I left my soul-sucking job in finance to do what I do best – design brand identities. During my first year, I tried to follow everyone else’s formulas for ‘success’, and I completely lost myself in the process.

Not only did I lose myself, but I noticed my clients were losing themselves, too. I realised that for the majority of my clients, answering the question ‘who am I?’ is practically impossible to answer.

 

And that was when I dedicated my life’s work to finding an easier way to answering the big questions that form the foundation of a meaningful business.

 

Skip forward to 2017, and I’m in a much, much different place.

I used my passion for archetypes to help me get so clear on what I wanted (and, more importantly, why I wanted it) – and to define what it is that I specifically have to give, in the way that only I can give it.

I found the answers to those big questions – and I experienced the validation that comes through accepting the truth of who you are, and what you’re here to do (and why you’re here to do it).

 

I’m earning a good living…by being who I am, and doing what I do best.

 

I’m now on a mission to cultivate a community of solopreneurs who are done with following formulas, and ready to make this journey their own.

If we all be who we are (perhaps the hardest thing in a lifetime to do), I believe the world would be a happier, safer, more peaceful place to be.

We may be small in numbers……

but we’re big on making a difference.

CERRIES MOONEY | FOUNDER | DESIGNER

My role:           Writing. Designing. Brainstorming. Keeping it all going.
Archetypes:     Alchemist/Sage
Loves/hates:    Fresh laundry/Poor manners
Pets:                Two horses, three cats, one puppy, one rabbit, one fish.

ERIN SALEM | CHIEF JOYOLOGIST

My role:           Making people happy.
Archetypes:     Alchemist/Jester
Loves/hates:    Working out/An unorganised refrigerator
Pets:                Two dogs.

STEFFANY COLLETTE | DESIGNER | DEVELOPER

My role:           Developing irresistible websites. Making things look beautiful.
Archetypes:     Alchemist/Creator
Loves/hates:    Pina coladas/Mushrooms
Pets:                Two cats, one dog.

We may be small in numbers……

but we’re big on making a difference.

CERRIES MOONEY | FOUNDER | DESIGNER

My role:           Writing. Designing. Brainstorming. Keeping it all going.
Archetypes:     Alchemist/Sage
Loves/hates:    Fresh laundry/Poor manners
Pets:                Two horses, three cats, one puppy, one rabbit, one fish.

ERIN SALEM | CHIEF JOYOLOGIST

My role:           Making people happy.
Archetypes:     Alchemist/Jester
Loves/hates:    Working out/An unorganised refrigerator
Pets:                Two dogs.

STEFFANY COLLETTE | DESIGNER | DEVELOPER

My role:           Developing irresistible websites. Making things look beautiful.
Archetypes:     Alchemist/Creator
Loves/hates:    Pina coladas/Mushrooms
Pets:                Two cats, one dog.