The Archetypal Business Initiation Kit.
A step-by-step guide to brand clarity


It’s kinda tricky.

Most of us would have difficulty explaining what a ‘soul’ is, let alone what it looks like.


Yet that’s exactly what we must do in order to attract the perfect people to our work.


The Initiation Kit is a swift-but-deep dive into your soulful depths, with step-by-step instructions on how to share what you found there – visually. Something others can actually feel.

So…let’s explore the soul of your brand, shall we?

The Archetypal Business Initiation Kit is a five day on-demand,online course that will give you brand clarity, confidenceand consistency.


So you can focus on doing what matters


So you can express yourself fearlessly


So you can feel less overwhelmed

“Cerries brings a fresh eye and rare style to the age old business of branding. With the Archetypal Business Initiation Kit, she uses rich, interactive material to give you a treasure map leading to your archetypes, and provides you with plenty of visual content, key words, and inspiration to help you identify and sustain your unique branding strategy. Plus her quiz is super fun!”


Erika Lyremark, Creator of MARKD & Bestselling Author – Think Like A Stripper,



Not only will you get clear on who you are and whatyour strengths are…you’ll be able to express it all – visually.


By the end of the Initiation Kit, you’ll have created your very own archetypal Blend Board – a visual representation of who you are at a soulful level.


Whether you’re a ‘creative’ person or not, you’ll watch your Blend Board come to life before your eyes. We’ve made the process a seamless one – so even if you’re a self-proclaimed technophobe, or you don’t know the first thing about graphics or design, you’ll simply follow the step-by-step instructions to uncover what ‘you’ actually look like.

How can a Blend Board help you?


You’ll finally ‘see’ what authentic looks like to you.You’ll feel much clearer on what’s important to you.You’ll have clarity on how you want your brand to ‘feel’.


Your Blend Board can become the basis of the look and feel of your brand. Whether you decide to DIY your own brand identity or outsource, your Blend Board will become the point of reference for all your creative decisions.



No matter how diverse your passions, your Blend Board is the core of what ties them all together. It’s a visual thread that provides consistency, while you explore the things that excite and inspire you.

“Cerries is more addictive than House of Cards, Orange is the New Black, Empire, and Scandal all rolled into one! She’s one of the smartest, most soulful branding experts I know and she doesn’t disappoint. Cerries work is all about you – her thoughtful approach to branding gets straight to the core so you can create a bigger impact with your business faster than you believe is possible. Haven’t experienced her yet? You are missing out!!!”

 Amber McCue |

What you’ll learn…


Every hero needs a super sidekick – and that’s what your Primary Archetype will get during Day One of the Initiation Kit.

You’ll take the Secondary Archetype Test to discover your very own Archetypal Blend, unlocking a whole new dimension of your soulful business journey.

We’ll also explore the role your Archetypal Blend has to play in your brand, and why using two archetypes to build a strong foundation is crucial.

What you’ll learn…


Today, you’ll explore the intricacies of your Archetypal Blend. How does it make you feel? What do you desire because of it? What does it help you attract?

You’ll discover all of this and more by listening to an uplifting meditation we prepared for you.

By the end of Day Two, you’ll have a selection of keywords that summarise your Archetypal Blend – in a way that feels good to you.

What you’ll learn…


Day Three is the day you’ll start to explore what your soulful brand looks like. You’ll begin making the internal vision you have for your business a whole lot more tangible.

My Chief Joyologist – Erin – will guide you through the process of choosing images to feature in your Blend Board. Building on the exercise from yesterday, you’ll use your Archetypal Blend to select image that truly light you up on the inside.

(Don’t worry…no ‘eye for design’ necessary!)

What you’ll learn…


Today’s the day – the day you’ll create your very own Blend Board! You’ll start to collate the archetypal images you selected yesterday, and merge them into what will become a visual representation of your brand – all on one page.

I’ll guide you step-by-step as you create your Blend Board with a free, easy-to-use editing application (Pixlr). Not only is this a fun, immersive experience, but you’ll begin to connect with your Archetypal Blend on a much deeper level.

What you’ll learn…


Now that you’ve created your Blend Board, it’s time to reflect on what this all means for you.

In Day Five, you’ll be invited to work through some guided brainstorming – including exploring your Archetypal Strengths.

And that’s it! You are officially on your way to developing a soulful brand and business – using your Archetypal Blend to build a solid foundation.



Print them out or type into them directly – it’s your choice!


You’ll begin your journey by discoveringyour Secondary Archetype with my specially-developed Secondary Archetype Test


I’ll walk you through creating your Blend Boardstep by step – no experience needed!


The Alchemy Hangout is proud to bring togethersoulful solopreneurs from across the globe for support,encouragement, and accountability


Print them out or type into them directly – it’s your choice!


You’ll begin your journey by discoveringyour Secondary Archetype with my specially-developed Secondary Archetype Test


I’ll walk you through creating your Blend Boardstep by step – no experience needed!


The Alchemy Hangout is proud to bring togethersoulful solopreneurs from across the globe for support,encouragement, and accountability

“Discovering my Archetypal Blend has been a life-changing experience for me. I was surprised to find that I am an Alchemist/Creator – and not the other way around. Being a designer I just assumed that Creator would come out on top. Discovering my Blend has made me feel free to be exactly who I am at all times, in my business and throughout the rest of my life. I now know and understand every facet of my personality and it’s taught me to embrace all of my strengths – not just the ones that I noticed myself. But more than that, it has taught me that the shadows I’ve felt like I’m constantly fighting are an inherent part of me and that I can embrace them. Discovering my blend has taught me that I no longer need to be afraid of being myself and pushing that through to my business, and to the world. It was eye-opening and I’m grateful for Cerries and her work every single day. <3ʺ  

Rachel Shillcock |

“Discovering my Archetypal Blend was invaluable. It was wild how accurate and insightful it was. It encouraged me to just follow my OWN person and be confident that what I am doing is right. It has given me focus in terms of potential messaging (conceptually) and to communicate it effectively”

 Kamila Gornia |

“The concept of an Archetypal Blend is genius! This is a system that helps you see clearly the deeper passions and purpose behind your brand and business – for life! My Blend has given my brand its’ very own magic mirror. Everyone should be fortunate enough to discover their Blend – so they too can see their own brand’s special beauty”

Rhonda S. Hohmann |

“If you are looking to get crystal clear on who you are and how to create magic with your brand, I highly recommend discovering your Archetypal Blend. This whole process will give you insights that will make you feel in touch with your inner muse and inspired to bring her to life in all her multi-colours” 

Sharon Johnston |

If what I learn here is invaluable...why is this Kit 'pay what you can'?
I am COMMITTED to helping as many soulful solopreneurs as I possibly can discover their Archetypal Blends.

I have structured my business so that it allows me to make my material accessible (and affordable) to those who need it most.
The retail price for the Kit has always been $99 – however if you only can spare $25? That’s totally fine. I’m choosing to price the Kit this way because I trust that those who found their way to this page will act out of integrity – not disrespect for the hard work that has gone into creating this resource.

Can I complete the course in less than five days?
Yes, absolutely! This course has been developed with the busy solopreneur in mind. The material is bite-sized, and you could easily complete it all within one sitting (with a coffee break or two!). The material is all delivered straight after you checkout – you can work through it at your own pace.
What if I don't like the result I get? How accurate is the test?

I spent a long time developing the Secondary Test, and ensured its accuracy with vigorous testing. Over 500 solopreneurs are now developing their brands based on their Archetypal Blend, and the results they had from doing the Secondary Test.

As this test is so accurate, if you get a result that you’re not sure about, allow yourself to sit with it for a while. Sometimes, we have such great resistance to parts of us that are actually our greatest assets, and this is a normal reaction for some soulful solopreneurs after discovering their secondary.

You will most likely find – given a day or two – that discovering your secondary (especially if you had resistance) will allow you to see yourself in an entirely different light – and gain validation for parts of you you have been neglecting.

If you’re still not sure, just drop us an email. Either myself or my Alchemist’s Assistant – Erin – will talk you through your result, and, if necessary, invite you to retake the test.

Why two archetypes? Why not three, four or more?

Archetypes are amazingly versatile tools, and there are limitless ways in which you can use them for self (and business) development.
However…a certain amount of consistency is desirable when nurturing your brand into life. Using an Archetypal Blend of just two archetypes gives a framework that is consistent, yet flexible enough for you to feel complete creative freedom.

Put simply: your Archetypal Blend will ensure your brand is consistent, but YOU’LL feel so free to create, explore and find joy in the process.

Is this all 'woo-woo'? Or is it the real deal?

If you’re on this page, I’ll hazard a guess that you’ve already taken my free Primary Archetype Test and discovered what your Primary Archetype is (if you haven’t, you will find it here).

As you’ll know from the result you got for your Primary, there’s nothing ‘woo-woo’ about this process.

I’m not a fan of the word ‘woo-woo’ – it makes the things that are magical and intangible seem dirty, almost. So…let’s just get clear on what we’re talking about here…

The work I do is based on the psychological work of Carl Jung – primarily on what could be considered his greatest legacy; ‘Archetypes and the Collective Unconscious’.

The tools and techniques I use in my work are actually the perfect example of how my own Archetypal Blend plays a massive part in my business. Whilst the foundations of my work are grounded in my Sage characteristics (objectivity, knowledge, wisdom)…my Alchemist gives a subtle magical twist in the form of celebrating the miracle of the mindset shift, and the beautiful transformation that occurs following.

So…this work is ethereal, but is grounded in the works of some of the greatest thought leaders of our time.

And therein lies its magic 🙂

How will I implement what I learn into my business?

As the name ‘Initiation Kit’ suggests, discovering your Archetypal Blend is just the start of your soulful branding journey!
This Kit is not prescriptive…but exploratory.

You see…the truth is, you already have all the answers you need. You already know what you need to do in your business – you already know what your soulful brand feels like.

This Kit will help you bring all of the thoughts and feelings you have lurking deep down in your soul to a more tangible level – something you can actually start to work with.

This isn’t about telling you what you should or shouldn’t do in your business – this is about giving you the confidence and clarity you need to make your own decisions. The knowledge you acquire here will seep into your subconscious, and will infuse your solopreneurial journey with delightful insights you would never have considered otherwise.

I'm already doing tonnes of other courses. Will this just add to my workload?

Here’s the BEST thing about the insights you’ll gain here.
Once you know your Archetypal Blend, you’ll start to work smarter, have more clarity, and more confidence to experience solopreneurialism on YOUR terms.

You’ll get SO. MUCH. MORE. out of other courses you decide to do.

You may even start to make smarter decisions about which courses you invest in from now, as you’ll understand why some things float your boat…and others don’t.

What if I already purchased the Secondary Test?

I’m currently in the process of restructuring my products and services so that the archetypal branding process is more fluid and intuitive.
The Secondary Test offering has now been removed, and is no longer available for purchase.

If you bought the Secondary Test, and wish to ‘upgrade’ to the Initiation Kit, please email us and we will happily provide you with a coupon to discount your investment in the Initiation Kit by $39.95 (upon verifying your details).

What's your refund policy?

I LOVE this question.

It’s also a question I get asked at least once a week in my soulful branders community (“What do you think about guarantees and refunds? Should I offer them?”)

My response is always – what do YOU feel is right for you? Because really, when it comes to refund policies, you really can’t please everyone 🙂

This Kit is non-refundable.

I believe in my work, and I know the impact it is capable of inspiring.

I have witnessed the transformations of hundreds of solopreneurs after discovering the information contained within this Kit, so I have no doubt whatsoever how life-changing it is.

I’ve done my part – I’ve poured so much love, energy and time into make this Kit a catalyst for real transformation.

Your investment here is not in the Kit – it is in YOURSELF.

You have to show up, take it seriously, and give it time to work its’ magic. You’ll likely have some major epiphanies as soon as you get your result, but the beauty of this process is the wave after wave of validation you feel in the days, weeks, months following the unveiling of your Archetypal Blend.

And that’s why this Kit is non-refundable 🙂

Have more questions?
We’re here to help.

If you have ANY questions about the Archetypal Business Initiation Kit, we’re ready to help!

Simply drop my beautiful assistant Erin an email, and she’ll get back to you as soon as possible.

Please note: Our current email response time is approximately 24-48 (business) hours. We don’t usually respond to emails over the weekend, as we like to keep those for family + fun 🙂 But rest assured…we’ll be with you as soon as possible!

“Discovering my Archetypal Blend allowed me to see how to express both my Alchemist and Innocent parts in a way that feels aligned to me. Alignment is my quest, in everything I do, and Cerries’ work really shed a new light on how to manifest that in my business. It also is a guidance I can go back to any time if something feels out of track or not really me. This knowledge of my Archetypal Blend is a priceless tool that I do my best to integrate daily in my brand”  

Mélanie Sylla, Mindful Holistic Health Guide |

“When I learned I was an Alchemist in the first Archetype test I thought: “well yes of course this is me, I’m a coach and my purpose is to transform”. But then I found out about my second Archetype and everything shifted.
It turned out I was a Creator. Even though I’ve been working in the field of Arts & Design for over 25 years (and dropped out of Art School after almost 4 years of intens study) I never thought about myself as a creator.
This summer I’ve spent many hours working on the archetypal blending. Sitting outside in the garden with my paint and pencils (taken out of their closed boxes in the attic) it felt like coming home.
Knowing the shadow and the light of my two most important Archetypes, has pushed me and my business in a direction I could never had imagined. It is like I have been given permission to step into whom I really am and to bring together all the neglected and disrespected parts. My mindset mantra is: “To Serve and Transform Through My Creativity”. And every time I read those words I feel pure joy”

 Esther de Charon de Saint Germain |

“Discovering my archetypal blend was a game changer for me. How? Realizing the years and years I tried to fit into a mold where I didn’t belong in my career path choices and endeavors, ending up at dead-ends, feeling either rejected or unfulfilled. Learning my archetypal blend was like a lightning bolt of awareness in understanding not only what made me tick, but why my prior undertakings had not worked out, they simply were not in alignment with my soul’s passion and purpose. It was a feeling of complete freedom as I allowed myself to embrace my inner desires, as a magical catalyst in helping other’s see and feel their own inner magic”


Sherry Fae |