The Archetypal Business Initiation Kit.

A simple - yet profound - step-by-step guide for brand clarity and creative confidence.


“Cerries brings a fresh eye and rare style to the age old business of branding. With the Archetypal Business Initiation Kit, she uses rich, interactive material to give you a treasure map leading to your archetypes, and provides you with plenty of visual content, key words, and inspiration to help you identify and sustain your unique branding strategy. Plus her quiz is super fun!”

~ Erika Lyremark, Creator of MARKD & Bestselling Author – Think Like A Stripper,


The Archetypal Business Initiation Kit is the ideal next step to take after discovering your Primary Archetype (which, if you haven't already, you can find out for free here).

In just five days from now (or less, if you're an I-want-it-done-yesterday kind of person), you'll have discovered your Secondary Archetype, and created your very own Blend Board - a visual representation of your archetypal brand.


Imagine...being able to take everything you feel about your brand, and translating that into a one-page visual snapshot of who you are, and what makes you unique.

THAT'S a Blend Board.

A Blend Board is absolutely invaluable for creating a brand that undoubtedly came from your heart...and that will attract the perfect customers to your business.


Clarity and confidence aside, it's also a highly practical tool that you can use in your business every day. Use it to guide you as you develop your own brand identity, or you send it to your designer or creative professional so they can really get you.

Here's how some past students have used their Blend Boards to create truly authentic brand identities...

In just five days from now (or less, if you're an I-want-it-done-yesterday kind of person), you'll have discovered your Secondary Archetype, and created your very own Blend Board - a visual representation of your archetypal brand.


"Cerries is more addictive than House of Cards, Orange is the New Black, Empire, and Scandal all rolled into one!  She's one of the smartest, most soulful branding experts I know and she doesn't disappoint.  Cerries work is all about you - her thoughtful approach to branding gets straight to the core so you can create a bigger impact with your business faster than you believe is possible. Haven't experienced her yet?  You are missing out!!!" ~ Amber McCue |


Instant access to all material. No waiting. No nail biting.


As soon as you purchase, you'll receive an email with instructions for how to access everything you need to complete the Initiation Kit. The material is easy to navigate, and can be accessed on a computer, tablet or phone.


Access to my exclusive Secondary Test.



You'll begin the 'blending process' by discovering your Secondary Archetype. Once you know your own Archetypal Blend, you can start to bring it to life visually.


Interactive Playsheets.

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The Kit is made up of a series of interactive PDFs, videos, and even a little meditation that my Chief Joyologist Erin created for you.


A video tutorial for creating your Blend Board. (No experience necessary).

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In Day Five of the Kit, I'll walk you through - step-by-step - how to create your Blend Board. No experience working with images or design software? No problem! You'll be using a free image editor, and I make it so easy you'll have TONNES of fun doing it!

(Check out more Blend Boards here on Pinterest)
“Discovering my Archetypal Blend was invaluable. It was wild how accurate and insightful it was. It encouraged me to just follow my OWN person and be confident that what I am doing is right. It has given me focus in terms of potential messaging (conceptually) and to communicate it effectively”
~ Kamila Gornia |
"The concept of an Archetypal Blend is genius! This is a system that helps you see clearly the deeper passions and purpose behind your brand and business - for life! My Blend has given my brand its' very own magic mirror. Everyone should be fortunate enough to discover their Blend - so they too can see their own brand's special beauty"
~ Rhonda S. Hohmann |
"If you are looking to get crystal clear on who you are and how to create magic with your brand, I highly recommend discovering your Archetypal Blend. This whole process will give you insights that will make you feel in touch with your inner muse and inspired to bring her to life in all her multi-colours" "
~ Sharon Johnston |


Meet Connie!


This is Air Force officer (and mom of four!) Connie. Hit play to hear her tell her Archetypal Blend story in just over one minute - including why discovering this information inspired her to have a complete career change.

You can find Connie over at



You'll receive an invitation to join the Alchemy Hangout Facebook group.

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There is something so gratifying about being able to connect with other like-minded solopreneurs...and the Facebook Alchemy Hangout provides you with the opportunity to do just that! Exclusively available to those who have purchased one of my courses or programs, you'll be invited to connect with others for support, encouragement and inspiration.


"Finding out my archetypes - ALCHEMIST: :RULER - has given me such clarity on who I am, and acceptance of my strong points and shadow side. Alchemy - a seemingly magical process of transformation. Ruler - (Queen Bee) Yep, that's me! I'm the one directing the situation, planning the events, making sure everyone is happy and taken care of. It's just who I am and I love it!"

~ Christine Souci,


"Discovering my Archetypal Blend has been a life-changing experience for me. I was surprised to find that I am an Alchemist/Creator - and not the other way around. Being a designer I just assumed that Creator would come out on top. Discovering my Blend has made me feel free to be exactly who I am at all times, in my business and throughout the rest of my life. I now know and understand every facet of my personality and it’s taught me to embrace all of my strengths - not just the ones that I noticed myself. But more than that, it has taught me that the shadows I’ve felt like I’m constantly fighting are an inherent part of me and that I can embrace them. Discovering my blend has taught me that I no longer need to be afraid of being myself and pushing that through to my business, and to the world. It was eye-opening and I’m grateful for Cerries and her work every single day. <3" ~ Rachel Shillcock |


“Discovering my Archetypal Blend allowed me to see how to express both my Alchemist and Innocent parts in a way that feels aligned to me. Alignment is my quest, in everything I do, and Cerries' work really shed a new light on how to manifest that in my business. It also is a guidance I can go back to any time if something feels out of track or not really me. This knowledge of my Archetypal Blend is a priceless tool that I do my best to integrate daily in my brand” ~ Mélanie Sylla, Mindful Holistic Health Guide |


"When I learned I was an Alchemist in the first Archetype test I thought: "well yes of course this is me, I’m a coach and my purpose is to transform”. But then I found out about my second Archetype and everything shifted.

It turned out I was a Creator. Even though I’ve been working in the field of Arts & Design for over 25 years (and dropped out of Art School after almost 4 years of intens study) I never thought about myself as a creator.

This summer I’ve spent many hours working on the archetypal blending. Sitting outside in the garden with my paint and pencils (taken out of their closed boxes in the attic) it felt like coming home.

Knowing the shadow and the light of my two most important Archetypes, has pushed me and my business in a direction I could never had imagined. It is like I have been given permission to step into whom I really am and to bring together all the neglected and disrespected parts. My mindset mantra is: "To Serve and Transform Through My Creativity". And every time I read those words I feel pure joy" ~ Esther de Charon de Saint Germain |


"Discovering my archetypal blend was a game changer for me. How? Realizing the years and years I tried to fit into a mold where I didn’t belong in my career path choices and endeavors, ending up at dead-ends, feeling either rejected or unfulfilled. Learning my archetypal blend was like a lightning bolt of awareness in understanding not only what made me tick, but why my prior undertakings had not worked out, they simply were not in alignment with my soul’s passion and purpose. It was a feeling of complete freedom as I allowed myself to embrace my inner desires, as a magical catalyst in helping other’s see and feel their own inner magic" ~ Sherry Fae |




If you have ANY questions about the Archetypal Business Initiation Kit, we're ready to help!

Simply drop my beautiful assistant Erin an email, and she'll get back to you as soon as possible.

Please note: Our current email response time is approximately 24-48 (business) hours. We don't usually respond to emails over the weekend, as we like to keep those for family + fun :) But rest assured...we'll be with you as soon as possible!