The first time it happened, I was a child.
I closed my eyes and found myself hedging two worlds. Asleep and yet in control, I navigated my way through my unconscious experiences, questions and answers, manipulating my own dreams. It wasn’t until I was a grown up that I learned I didn’t invent this celestial universe. It’s called lucid dreaming. And you need to try it.
Starting your own business venture is terrifying.
Hell, I’m constantly terrified.
What if I do something wrong?
Is there a “I’m a solopreneur and I’m scared of screwing up?” hotline I can call?!
No. Not exactly. But here are my comforting words of advice for the budding solopreneur with dangling doubts.
It seems my junior school teachers knew my secret twelve years before I did.
What I always thought were canned responses on my report card, were actually signposts towards self-enlightenment.
The definition of ‘enlightenment’ is: “The process of explaining or understanding something clearly”
Therefore, self-enlightenment suggests that, in its’ most simplest form, we go on a quest to understand ourselves clearly.
You may be thinking…what’s a brand strategist doing talking about self-enlightenment?
Because it all starts from there.
You have your amazing idea.
You now know, with every single ounce of your beautiful being, that you were put on this earth to be a coach // designer // wellness warrior // catalyst for change // (insert world-changing job title here).
You have a rough idea as to what your offerings may be – you may even have a business name and URL ready to roll.
Sweet, succulent enthusiasm sweeps you into solopreneurialism – you feel so fired up; you KNOW you got this.
Until…wait – hang on a hot minute – you notice someone else on Facebook who has the exact same idea as you.
Have you ever…
~ Felt like you have too many skills you want to share, but find it so hard to find an ‘umbrella’ to fit them all under?
~ Been unsure not only as to how to communicate your message, but also how to explain to people the heart-centred drivers that steer your business choices?
~ Worried that your website // copy // graphics don’t really represent you, but feel frustrated because you don’t actually know what that would look like (even if you had a magic wand)?
~ Felt scared of revealing the real you, because you might get it wrong and give people the wrong impression (and worse, miss out on business because of that miscommunication)?
~ Been so confused as to who you actually are, let alone how others perceive you online?
~ Felt like you have so much life experience you want others to know you have, but no way of communicating that in a simple way?
~ Felt like you’re missing ‘something’ – but that ‘something’ is enough to paralyse you from making any progress in your business?
First, let me assure you – I personally have felt all of these things. And they completely suck the life out of you. It hurts – bad.
Whilst you’re developing your brand (and business), you’re probably gonna do a whole lot of soul-searching – even if you’re not consciously aware of it. Most of this will be uplifting and nourishing…
…But there’s a little-known side affect to all of this soul work, waiting to sabotage your endeavours and suck the life out of you and your brand (cue the Jaws music).
Here’s the thing.
Self-doubt can get kinda boring. The same old thoughts running through our heads:
“I’m not good enough”
“I’m not expert enough”
“I’m not outgoing//original//pretty//insert-doubt-of-the-day-here enough”
Ihave a riddle for you (don’t you just love a good riddle??).
[Tweet “This is a click to tweet example”]
What sounds like a thing, but isn’t a thing…which you can develop, but you can’t create…and that you feel like you don’t have, but truth is you’ve had it since the day you were born?
That, my friends, would be your brand.
This post may be a little controversial.
I am absolutely convinced that our search for authenticity is killing our creativity.
I believe it is holding us back from being our true selves (“what if I don’t come across as being ‘authentic’ enough?”), and is an unsustainable ideal.
Whatever your views on the ‘A’ word, we can’t deny that it seems to be there everywhere you look right now.
Often, the ‘why’ is the thing we overlook.
It hides there in the shadows – hoping someone will spot it and give it a piece of the limelight.
Being a true Sage, ‘why’ is always the most important question to me. Way more important than ‘how’, or ‘what’.