Illumination

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Brand identity direction for solopreneurs who want a truly authentic identity…in the most simple, effortless and stress-free way possible

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You know that if you have any chance of taking your business to the next level, it has to look professional, be magnetic to those you love to serve…and give you confidence in your brand and offerings.

But getting there is SO much harder than it sounds…right?

 Maybe you’ve hired a professional to design your brand identity…and the whole thing was a living nightmare. Maybe you’ve tried to DIY…but you just couldn’t seem to translate the vision you have in your mind to something tangible. Maybe you’ve just been so overwhelmed with how to even start in having your identity designed…and you have just come to a complete standstill (and are playing small as a result). Whatever your experience may be, I’m here to help you find your visual style so you can reach more people…and communicate with confidence.

The truth is…

Authentic design doesn’t have to be time-consuming, complicated, expensive… …or a headache.

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THE SHOCKING MISTAKE MOST SOLOPRENEURS MAKE WHEN DEVELOPING THEIR IDENTITY

Having designed the identities for countless solopreneurs over the last few years, I’ve learned that most solopreneurs make one HUGE mistake when heading into the brand identity design process… When asked the question ‘Who are you?’, they are totally underprepared in being able to answer it.

Whether you choose to DIY or outsource, not having clarity on who you are will cost you time, money and energy…and the process will likely become one you’ll remember for all the wrong reasons.

I have not been immune to the designer-client frustration often caused during brand identity design projects. Those awkward moments where you realise the project just isn’t going to plan…and you’re both at a loss of how to move forward.

 

The trouble is – who we think we are is often different to what we say we are.

 

Have you ever found it really challenging to describe who you are at a soulful, core level?

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Me too. But the truth is…it’s this essence of you that is the magic sauce for your brand – the ONLY thing that makes you fully unique and authentic.

But I know how to illuminate who you really are and translate it into something real…and beautiful.

INTRODUCING

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A strong brand identity doesn’t mean complicated design. In fact – I’ve found out that simple, clean design can make MORE of an impact…because you’ll be a breath of fresh air in a sea of noise.

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Most brand identity design services are either expensive, complex or time-consuming.

 

They require weeks of going backwards and forwards, and Skype call after Skype call. On the other hand…going down the DIY route can be just as frustrating, and can take you away from doing the work you’re supposed to be doing.

 

Illumination is a brand identity design service with a difference.

You’ll walk away with just what you need to get started, so you can get back to doing what you love to do – minus the stress – in just two weeks.

WHAT YOU GET

ACCESS TO THE ARCHETYPAL BUSINESS INITIATION KIT

LOGO, PRINT + WEB READY FILES COLOUR + FONT PALETTE

VISUAL STYLE GUIDE PDF, INCLUDING HEX CODES

A beautiful logo, striking colour palette and professional font scheme are the building blocks of any memorable website. Whether you choose to outsource or DIY your website, a simple theme dusted with your unique flavour is all you need as a platform for you to work from.

 

Need business cards? Looking for some additional graphics for your sidebar? Need an eBook or sales page designing? No problem! I have a menu of additional options (with set prices) for you to choose from when we begin, or you can request them as and when you need them.

HOW IT WORKS

WEEK ONE – EXPLORE

 

You’ll begin your Illumination as soon as you confirm by completing my signature course – the Archetypal Business Initiation Kit. At the end of the Kit, you’ll have discovered your unique Archetypal Blend, and have created your very own Blend Board – a visual representation of who you are at a core level. Then…as if by magic…I’ll take your Board and create three simple, elegant visual styles for you to choose from.

WEEK TWO – FINESSE

 

During the second week, we’ll work on refining your chosen concept until you are over-the-moon ecstatic with the result. I will pour my heart & soul into creating your beautiful brand identity, and by the end of the second week you’ll receive your Brand Identity PDF and final logo files – all neatly wrapped up in a little bow in Dropbox. You’ll have print & web ready versions of your logo, so you’ll be good to go.

FREQUENTLY ASKED QUESTIONS

HOW MANY CONCEPTS WILL I GET?

I’ll create three initial concepts for you in the first week. These concepts are complete concepts – including logo, colour and font palettes, and suggested imagery/textures.

 

HOW MANY REVISIONS CAN I HAVE?

I’m so confident that we won’t need that many revisions, I don’t cap the amount you can have. Your sheer delight is what’s most important to me, so let’s rock it til it’s right.

 

WHAT ABOUT FONT OR IMAGERY LICENSING? I’m not able to pass over the licensing rights to you for any fonts and/or imagery I use for your project. However – I only use resources that are reasonably priced, so if you wish to purchase your own licenses you’ll be able to do so for a nominal fee (and I can tell you how).

 

WHAT IF IT TAKES LONGER THAN TWO WEEKS?

I aim to complete all Illuminations within two weeks – however, I also understand that life likes to throw us curveballs from time to time. We’ll aim to complete within two weeks, but if it runs over a little? Usually no problem!

KIND WORDS

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“Cerries is an absolute delight to work with for two clear reasons. One she adores the art of branding and design and that translates into all her work. Two she places the delight of her customer as her number one priority and as a result you just feel loved and special at all times. Not only that but Cerries invests time and energy in going above beyond the client remit by adding her own personal touch to projects. She places her design background at the forefront of all her work and injects her values of quality and depth into everything she does. I feel Cerries gets me and the outcomes I’m looking for and delivers to that every time. That’s a rare find in this world”

~ Natalie Sisson, The Suitcase Entrepreneur

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“Cerries was awesome to work with! She is as patient as she is talented – and she totally nailed the style of logo that I was looking for. A true gem of the design world!”

~ Amanda Aitken, The Girl’s Guide to Web Design

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“I was just starting a new business and had never worked on branding before nor had any idea what was involved. Cerries held my hand every step of the way and really understood what I was looking for. She “got” me and was able to translate ME into a comprehensive brand package. Plus she’s lovely, funny, a genius at design, and so positive. I am totally ready to take on the world now! Thank you, Cerries!”

~ Laureen Smith, Embody Your Business

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HOW TO BOOK

To book an Illumination, simply email cerries@cerriesmooney.com and I’ll respond within 24 hours with my next availability. Typically, your start date will be within the next 2-4 weeks. Once your agreed timescale is agreed, you’ll receive your Design Agreement via EchoSign, and your invoice via PayPal. Your Illumination will be confirmed once the Agreement has been signed, and your payment has been made in full.

As soon as your booking has been confirmed, I will give you access to the Archetypal Business Initiation Kit, so you can dive in straight away and prepare for our time together.

PORTFOLIO

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