This is your third and final Archetypal Business 101 installment! In the last post, we talked about what an ‘archetypal business’ actually is.


In essence, it’s an alternative way of doing business; a way of integrating all aspects of yourself into a truly authentic business that uplifts your spirit AND fills your bank account.


This is the point where many marketing mavens will tempt you with promises that making money doing something you love is easy work. Like…follow me! It’ll all just fall into the palm of your hand if you take this e-course and it won’t “feel like work”. Passive income, COMMENCE!


In my experience? That has not been the case.


Let’s just  keep it real, shall we?


This is NOT a journey for the faint-hearted, or the weak of spirit…or those looking for a get-rich-quick scheme.


I’m quite aware that painting this picture may be considered by some to be a poor example of copywriting that’s designed to get you onboard with the movement…I’m ok with that. 🙂


This journey is right for you if:


…your heart is willing to acknowledge the possible demands that lie ahead of you on this path, and is still silently yet willingly urging you forward.


…you are willing to let go of everything you thought you knew about how to earn a living, and question the assumptions you may have (falsely) made along the way.


…you are courageous enough to celebrate your flaws and resistance, yet focus on your strengths in service.


I can’t guarantee what the archetypal journey will look like for you, but I can promise you one thing:


It WILL be worth it.


I know this from first-hand experience, and it has been the truth for hundreds and hundreds of my community who have chosen to walk with me down this path.


You can begin simply by being more aware of how your Primary Archetype moves in your business. Read through your Primary Archetype Guide PDF several times, and become familiar with what your shade of your Primary Archetype is.


You’ll also receive my reflections on a weekly-ish basis with guidance on creating and maintaining your archetypal business.

When you’re ready to go deeper, your next step is to discover your Secondary Archetype in the Archetypal Business Initiation Kit.


In the Kit, you’ll discover the magic of your own unique Archetypal Blend, and learn what it is that makes you stand out from the crowd – naturally, just by being you.


In my humble opinion, there’s no better way to build a business than by being yourself.