As I’ve been reconnecting with the heart of my business, I felt inspired to create a short video to help me communicate what my work is all about.
My video isn’t professionally made, or even polished – but it means a lot to me.
It tells my story in 1 minute 8 seconds, and every time I watch it…it reminds me of how far I’ve come in my own journey.
Since I shared my new video on Facebook, so many people have asked how I made it. So…here’s a quick low-down on my DIY video method…
What you’ll need…
~ Access to a video editing app (I used Screenflow, or Camtasia is another good one). There are many others out there – I personally love Screenflow as it’s so easy to use (and these are not affiliate links…just sharing what I use!).
~ Video clips. I aim to be resourceful here, as footage can get REALLY expensive. For this video, I used a mixture of clips I’ve already bought in the past, clips from my iPhone, and some new clips I bought especially for this video. My favourite resources for clips are www.dissolve.com and www.shutterstock.com. You can buy clips in different qualities – web, SD, HD and 4k. For this video, I used SD clips (as I didn’t really want to remortgage my house for the sake of 1:08 😉 ).
~ A soundtrack. Of course, this is optional – but choosing an appropriate soundtrack can make all the difference to the end result of your masterpiece. I recycled a soundtrack I bought last year for this video, and my favourite place to purchase audio is www.istockphoto.com.
~ Access to an app that will let you create PNGs. The text overlays that you can see on my video were created as PNG files with transparent backgrounds, and inserted into Screenflow. Your video editing software may allow you to insert text over the video without needing this step, but I wanted my text to be styled consistently with my brand. I created my text overlays in Adobe Illustrator.
How to do it…
Once you have the above ready to go, it really is a case of getting stuck in…and experimenting until you’re happy!
I have pretty much zero experience in this kind of thing (I’ve created a couple of these videos before, but I certainly don’t consider myself to be knowledgeable on the subject!).
I personally started by creating a new document in Screenflow, sized 852 x 480px.
Then, I started to add in my audio, video and PNGs (in Screenflow, you add files by going to Insert > Choose). Screenflow works in layers – so whatever is on the topmost layer will be displayed above the bottom layers. I started by adding my audio in first, as that determined the length of my video (my chosen audio clip was 1:08 minutes). If you don’t want your audio soundtrack to determine the length of your video, look for a looped clip that you can just keep repeating until your video is at the desired length.
Once you have your desired elements in the document, it really is a case of experimenting until you have the desired effect. Don’t be surprised if a one minute video takes you a full day…or longer! This video took me a day, and was definitely frustrating at times.
When your video is complete, export it…and share it with the world!
Tips & Tricks…
If you’ve been wanting to make a heartfelt video for your business for a while now, but haven’t felt like you could tackle it (nor could afford a professional to do it)…I really hope that this has inspired you to give it a go. If I can do it with my limited technical skills, anyone can!
Here are some ideas to get you started…
Download video comps before you buy. Most places you can pick video clips up from will allow you to download a free ‘comp’ – essentially, try before you buy. This is a quick and easy way to map out your video, without spending money before you’re sure it’ll turn out how you’d like it.
As far as I’m aware, Screenflow offer a free trial of their software. See what you can create using the free trial before investing in the software itself.
Don’t worry about it being perfect! Remember the aim of your video. If the aim is to connect with your audience, the fact that it’s not highly polished will help establish trust and empathy. Just go for it…you never know whose heart it will touch in just the right way!
Start by deciding the message you’d like your video to get across, and work back from there. For example – I wanted my video to express a sense of why I do what I do…and a snapshot of my own journey. This video is not about selling what I have to offer – it’s about communicating the dream that was so important to me, and why it’s important to me that I help others step into theirs.
Decide whether you want to feature in the video or not. Many people have asked me why I chose not to be in the video. Honestly? I’m never all too comfortable on camera. I know that it’s important to establish visibility and trust, but I choose to do that in other ways – my video is not one of them. My video is a way of expressing myself – not a marketing gimmick that I’m ticking boxes on. Do this YOUR way, and express yourself in a way that feels inspiring to YOU.