Confused, messed up and inexperienced?

I believe the world needs you all the same.

Can’t seem to commit to anything?

I LOVE that about you. (Oh, and me neither).

Don’t feel like you measure up to the rest?

I believe you’re using the wrong yard stick


I’m a solopreneur, wife, mother-of-one, and animal lover.

If you asked me what I ‘do’, I’d tell you I was a brand identity designer. (You can consider that my day job).

But really? I’m on a mission.

I’m on a mission to abolish cookie-cutter businesses. I tried following other people’s success formulas back in my first year of business, and honestly? I lost myself in the process.

Now, I’m committed to helping solopreneurs discover who they really are, so they can build a business and brand that is truly authentic to them.

I’m so passionate about this because I believe that if we all play our part – no matter how small or seemingly insignificant – the world would be a much better place

Pay-what-you-can pricing. My experience.

 I made my Initiation Kit pay-what-you-can - permanently. Not a flash sale. Not a limited-time special offer.Pay-what-you-can is now - for the foreseeable future - its official price tag. I'd been thinking about making this move for quite some time - maybe a year or...

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The truth about how my community has grown.

I remember when I decided to completely change direction at the end of 2013, I was TERRIFIED that I wouldn't be able to find an 'audience'. I'd struggled to get to 100 subscribers in the course of a year in my previous business, and I just couldn't see how it would be...

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