Confused, messed up and inexperienced?
I believe the world needs you all the same.
Can’t seem to commit to anything?
I LOVE that about you. (Oh, and me neither).
Don’t feel like you measure up to the rest?
I believe you’re using the wrong yard stick
If you asked me what I ‘do’, I’d tell you I was a brand identity designer. (You can consider that my day job).
But really? I’m on a mission.
I’m on a mission to abolish cookie-cutter businesses. I tried following other people’s success formulas back in my first year of business, and honestly? I lost myself in the process.
Now, I’m committed to helping
I’m so passionate about this because I believe that if we all play our part – no matter how small or seemingly insignificant – the world would be a much better place
I don't know about you, but I often worry that my work isn't 'enough'. Although I'm a lot closer to 'enoughness' since working closely with my Archetypal Blend, I still have moments where I look at what I've created or written and think...wow. Is that the best I can...read more
In an interview recently, I was asked a really interesting question: How can archetypes help people get unstuck in their business or brand? As I tried to form a response in my mind, I realised that I've become so used to using archetypes as a cure for all sorts of...read more
I made my Initiation Kit pay-what-you-can - permanently. Not a flash sale. Not a limited-time special offer.Pay-what-you-can is now - for the foreseeable future - its official price tag. I'd been thinking about making this move for quite some time - maybe a year or...read more
I remember when I decided to completely change direction at the end of 2013, I was TERRIFIED that I wouldn't be able to find an 'audience'. I'd struggled to get to 100 subscribers in the course of a year in my previous business, and I just couldn't see how it would be...read more
I have a lazy right eye. I’ve always had my suspicions, but trying to take the obligatory, half-decent post-haircut selfie a couple of days ago confirmed it.Thirty three attempts later, I managed to get a shot where Right Eye looked relatively normal.A lazy eye. Add...read more