How can I build and run a business on MY terms? On MY definition of success?
Is it possible to earn a living based on who I REALLY am...not just who I think others want me to be?
What would a business like this look like? What do I really need...and what is just extra ‘noise’ that I really can live without?
How can I make my business a simple joy, that uplifts my spirit AND fills my bank account?
These were all questions I was asking myself on Christmas Day in 2013.
After running my design business for a year, I felt burned-out, trapped...and depressed. I was exhausted. I was tired of feeling so scattered and unfocused. And most of all...I was tired of the sheer energy it took to be who I thought everyone else wanted me to be.
Having reached a new level of despair, I decided that it could only get better from there. And so...I have since dedicated my life to answering these questions.
How it began…
As a brand identity designer for solopreneurs, one of the first questions I ask my clients is this:
“Who are you?”
In my experience, this question has the potential to derail the project before it’s even off the ground (and sadly, this was my experience in the majority of cases).
Being a solopreneur literally strips us back to our core. It demands that we closely examine our place in the world, and as a result it often brings up unexpected fear, lack of confidence, and self-doubt.
One thing I knew for certain was this: creating - and running - a business as anyone other than who you really are is GUARANTEED to end in burnout. Eventually, the beautiful façade you build for yourself with pretty fonts and flashy lifestyle shots wears thin...and keeping up appearances is just exhausting.
Eventually...you have to accept who you are, acknowledge ALL parts of you are valuable assets (even the ones you’ve been trying so desperately to hide), and take ACTION despite your fears.
My work is about just that.
Helping you accept who you are, acknowledge all of your gifts, and taking action to help you reach more people, make a bigger impact, and be successful on your own terms.