Prefer to listen to this message? This is for you...
Without a shadow of doubt, the biggest challenge I have always faced being a solopreneur is this:
How can I sell...without selling out on my soul?
As warm and fuzzy as our hearts may be, the truth is: we need to make money in order for our businesses to survive (and thrive).
Yet time and time again, I find myself thinking - but at what cost?
I know you're here for the same reason I am: to earn a good living doing something meaningful (to both you, and others).
For me, both parts of the equation are equally important. I take my duty to be of service extremely seriously - yet I'm also not afraid to say I want to be able to provide for my family (and when I say 'provide', I mean far beyond the breadline).
But there's always that little pecking away of my conscience that whispers - but how far away from yourself are you willing to go?
If there's one thing I don't do, it's tar everything with the same brush. I am also the least judgemental person you could ever meet. (Aside from when it comes to deciding where to eat. I'm pretty judgemental then - ask my husband, he'll confirm).
Some of the messages about what it takes to get the 'six figures' and 'reach millions' worry me.
Although some are offered with the purest of intentions, somehow this still just doesn't sit well with me. I'm not saying that these methods or strategies are 'wrong' - but for many of us, the line is just too thin between soul-sucking and acceptable business practice. A few examples of what I'm talking about:
- ~ Reinforcing your 'ideal customer's' insecurities, to which you position your offering as the solution
- ~ Offering value, but purely with the intention to sell at the end of it
- ~ Methods of tapping into your customer's psychology, making them want what you offer before they even know they need it (when in reality - they may not even need it at all, but you've planted the seed of doubt)
- ~ Webinars that claim to 'educate', when really...it's all just one big sales pitch
Full disclosure: I've explored these methods of selling. Ok, so I had to make little adjustments here and there to satisfy my conscience - but yet...
It still just doesn't feel right to me.
Another full disclosure: I don't have the answer. Over the last four years, I've tried to navigate the stormy sea of selling with as much grace and integrity as I can, whilst still keeping the ship that is my business (and life) afloat.
With that said, I've experienced enough to believe - with a big pinch of faith - that it IS possible to earn a good living by promoting honesty over hoodwinkery.
Transparency over smoke-and-mirrors.
Vulnerability over inauthentic words.
Simplicity over more more more.
Trust over strategy.
Depth over deception (no matter how innocent).
Speaking rather than shouting.
Speaking only if it means something...meaningful.
Being who you are - not who you think others want you to be.
Like I said, I don't have the answers (although I'm getting clearer as each day goes by). In my experience to date, the most valuable tool in helping me achieve a balance that feels good to me is understanding and embodying my archetypes (which is ultimately why my work is so important to me - because I figure if it helps me? It surely could help others, too).
But for now...I just wanted to let you know that if you're like me, and you fear the trade-off might be too great, it's not a lost cause.
Icky marketing isn't the only way. And it's our duty to stand up for what's real, and prove that soul AND sales can live together in harmony.
So much love...
Ps. Have something to say about this? This topic is so dear to my heart, and your thoughts mean a lot to me. Let's connect here in the comments below.