Pretending to be someone you’re not... for the sake of the consistency of your brand?

Tired of trying to discover ‘who you are’...when ‘who you are’ changes on a daily basis?

Sick of cringing at your own clichéd choices...leaving you overwhelmed and frustrated?


Hi, I'm Cerries.

I’m a brand identity designer and mentor.

I design simple, impactful identities.

I’m mostly known for the free test I developed that helps solopreneurs get clear on who they are. (Many of the 15,000+ who have taken the test say it’s magic. I say it’s a mirror - it simply reflects the magic already within you).

I’m on a mission to help solopreneurs communicate more clearly, connect with conviction...and make a bigger impact in the world as a result. (With no compromise in sight).


Here, you won’t hide the fact that you are undefinable. You’ll celebrate it.

5 ways your Primary Archetype can help you get unstuck in your business.

By Cerries | Jul 28, 2016 | 2 Comments

In an interview recently, I was asked a really interesting question:   How can archetypes help people get unstuck in their business or brand?   As I tried to form a response in my mind, I realised that I’ve become so used to using archetypes as a cure for all sorts of inflictions in my business, it’s […]

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Pay-what-you-can pricing. My experience.

By Cerries | Jun 16, 2016 | 11 Comments

  I made my Initiation Kit pay-what-you-can – permanently.  Not a flash sale. Not a limited-time special offer. Pay-what-you-can is now – for the foreseeable future – its official price tag.  I’d been thinking about making this move for quite some time – maybe a year or more. But every time I tried to follow […]

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The truth about how my community has grown.

By Cerries | Apr 20, 2016 | 3 Comments

I remember when I decided to completely change direction at the end of 2013, I was TERRIFIED that I wouldn’t be able to find an ‘audience’.  I’d struggled to get to 100 subscribers in the course of a year in my previous business, and I just couldn’t see how it would be any different with […]

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Don’t look at me. (I have a lazy right eye).

By Cerries | Mar 24, 2016 | 10 Comments

I have a lazy right eye. I’ve always had my suspicions, but trying to take the obligatory, half-decent post-haircut selfie a couple of days ago confirmed it. Thirty three attempts later, I managed to get a shot where Right Eye looked relatively normal. A lazy eye. Add it to the flabby stomach and double chin […]

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“Cerries brings a fresh eye & rare style to the age old business of branding, using rich, interactive material to give you a treasure map leading to your archetypes. She provides you with visual content, key words, and inspiration to help you identify and sustain your unique branding strategy” ~ Erika Lyremark | Bestselling Author – Think Like A Stripper |


“Cerries is one of the smartest, most soulful branding experts I know...and she doesn't disappoint. Cerries' work is all about you - her thoughtful approach to branding gets straight to the core so you can create a bigger impact with your business faster than you believe is possible. Haven't experienced her yet? You are missing out!!”
~ Amber McCue |


“Discovering my archetypes has been invaluable. It was wild how accurate and insightful it was. It encouraged me to just follow my OWN person and be confident that what I am doing is right. It has given me focus in terms of potential messaging (conceptually) and to communicate it effectively”
~ Kamila Gornia |

Here I am...

Remember who you REALLY are ...