Confused, messed up and inexperienced?
I believe the world needs you all the same.
Can’t seem to commit to anything?
I LOVE that about you. (Oh, and me neither).
Don’t feel like you measure up to the rest?
I believe you’re using the wrong yard stick
If you asked me what I ‘do’, I’d tell you I was a brand identity designer. (You can consider that my day job).
But really? I’m on a mission.
I’m on a mission to abolish cookie-cutter businesses. I tried following other people’s success formulas back in my first year of business, and honestly? I lost myself in the process.
Now, I’m committed to helping
I’m so passionate about this because I believe that if we all play our part – no matter how small or seemingly insignificant – the world would be a much better place
Have you ever felt like your brand just isn't you? Like...you you. You're looking at it, and you know that you are the one who brought this thing to life...yet, you don't feel connected to it? You've done everything you know how to do, but somehow, you can't help but...read more
When I started developing my Primary Archetype Test back in 2012 (and launched it in early 2013), I had no idea that it would touch the hearts of so many people. With just under 45,000 people having taken the test to date, it has proven to be the starting point of a...read more
You can't run a business. You have depression. These were the words that used to run around my mind, before I left my corporate job four years ago. You can't run a business. You can't even get through the day without a nap. You can't run a business. You don't even...read more
Today, I went out for a hack on my horse, Billy. We went with a lovely young girl - Seren - who keeps her horse on the same yard, and it was all tonnes of fun in the sunshine. Seren is an eventer. At just fourteen years old, she takes part in all kinds of scary...read more
As you may know, I'm a big Bullet Journal fan. (Not sure what Bullet Journalling is? I wrote an Illustrated Guide which you may find helpful. It gives you an explanation of what a Bullet Journal is, and how to get started). I don't always Bullet Journal. Sometimes,...read more